ARKA (hereinafter, "the Company") informs the users of its web pages ARKASMX:COM as to its policy relating to the protection of personal data (hereinafter, "the Personal Data") in order that users voluntarily and freely determine if they wish to provide the the Company the Personal Data requested through on-line reservation or request for information forms. The Company reserves the right to modify this policy in order to adapt it to new legislation or case law as well as common practice in the sector or market. Should such modification occur, the Company will announce, on these pages, the changes to be made reasonably in advance of their implementation.

The Personal Data received by the the Company shall be processed by automated means and inserted in the corresponding automated Personal Data files belonging to the Company and for which it is responsible. The purpose of the insertion into the files and the processing of the Personal Data, carried out either directly by the the Company or by third parties on behalf of the Company, is for the maintenance of the contractual relationship entered into, as may be the case, between the Company and the user, for the management, administration, expansion and improvement of the services provided by the Company; for the adaptation of said services to the users' tastes and preferences, for the analysis of the use of the services being made by the users, for the design of new services relating to said services, for the sending of updates regarding the services, and for the sending, by traditional and electronic means, of technical, operational and commercial information relating to the products and services offered by the Company, currently and in the future.

The Company shall not assign, transfer nor share the Personal Data to any third party without prior and express consent of the affected users. The Company or the third parties that process the Personal Data on the Company´s behalf, has adopted the legally required security levels for the protection of the Personal Data. Notwithstanding the above, the user should be aware that security measures in the Internet are not impregnable.

The users hold and may exercise the right to access, cancel, rectify, and oppose the use their Personal Data by contacting the Company by e-mail at